MISSION

Our Mission

More Than a
Directory. A Movement.

We exist to dismantle economic inequality by building the most powerful ecosystem for Black entrepreneurship in America — connecting owners, consumers, and capital under one unified mission.

"Our mission is to amplify, connect, and accelerate Black-owned businesses by creating the infrastructure, community, and visibility they have always deserved."

✊🏾
Dr. Amara Williams
Founder & Executive Director, Black Business Matters

The principles that guide everything we do

Our values are not decorative. They are the operational framework that shapes every decision we make — from which businesses we feature to how we invest in our community.

01

Economic Justice

The racial wealth gap is not an accident — it is the product of deliberate policies. We are equally deliberate in reversing it, one business and one dollar at a time.

02
🌍

Community First

Every feature we build, every partnership we forge, and every dollar we spend is evaluated against a single question: does this serve our community?

03
💡

Radical Visibility

Black excellence has always existed. We make it impossible to ignore. Our platform is a spotlight, not a favor — a platform for brilliance that was always there.

04
🔗

Connected Wealth

Isolated success is fragile. We build networks of mutual investment, collaboration, and mentorship that compound individual wins into collective prosperity.

05
📚

Generational Legacy

We are building for our children's children. The businesses we support today are the institutions, landmarks, and employers of tomorrow's community.

06
🛡️

Unwavering Pride

We do not apologize for centering Blackness. This platform is built with love, unapologetically for and by the Black community, and we wear that with pride.

Born from necessity,
built with purpose

Every movement has an origin. Ours began in 2020, at the intersection of grief and determination — a community demanding more than solidarity, demanding economic action.

2020

The Spark: A Community in Crisis

In the wake of 2020's reckoning, founder Dr. Amara Williams saw "support Black businesses" trending online — but no infrastructure to back it up. She launched BBM as a simple Google Doc of 50 Black-owned businesses in Atlanta. Within 48 hours, it had 20,000 views.

Founded
2021

Building the Platform

With seed funding from a coalition of Black investors and community grants, we launched our full digital platform. Within six months, 800 businesses had listed their profiles and our community had driven over $400,000 in verified revenue to them.

Platform Launch
2022

Expanding Nationally

We expanded from Atlanta to 12 major U.S. cities, launching city-level community leads and partnering with local Black chambers of commerce, HBCUs, and business associations to deepen our roots in each market.

National Expansion
2023

The BBM Fund: Capital for Builders

We launched the BBM Micro-Grant Fund, distributing $280,000 in grants to 112 early-stage Black entrepreneurs. We also introduced our mentorship matching program, pairing emerging founders with established business leaders.

Funding Launch
2024

Growing & Expanding

Today, Black Business Matters continues to grow across the Chicagoland area, connecting Black-owned businesses with community members who are committed to spending with purpose — and we are just getting started.

Milestone Reached

Built by the
community

We are entrepreneurs, creatives, technologists, and advocates — bound by a shared belief that Black economic power is not just possible, it is inevitable. Meet the people driving it forward.

👩🏾‍💼
Dr. Amara Williams
Founder & CEO

Former economist turned activist entrepreneur. Holds a PhD in Community Economics from Howard University.

👨🏿‍💻
Marcus J. Thomas
Chief Technology Officer

Full-stack engineer and open-source contributor. Previously led engineering teams at two Black-founded unicorns.

👩🏽‍🎨
Zuri Adeyemi
Creative Director

Award-winning brand designer whose work has been featured in Fast Company and the NMAAHC permanent collection.

👨🏾‍⚖️
Devon Carter, Esq.
Head of Partnerships

Serial networker and former corporate attorney who has brokered over 200 community-to-capital partnerships.

Trusted by communities & organizations nationwide

RISE

Join the Movement

Be Part of the Legacy

Whether you are a business owner ready to be seen, a consumer committed to spending with intention, or an investor ready to back the next generation — your place is here.